Perfection Not Required: Growing an Online Business from the Inside Out

BONUS: How Are They Doing That? A Conversation with Jen Silbert

March 20, 2022 Jen Silbert Season 1 Episode 14
Perfection Not Required: Growing an Online Business from the Inside Out
BONUS: How Are They Doing That? A Conversation with Jen Silbert
Show Notes Transcript

Hey friends!  In this episode, I did something a little bit different. I actually did a live podcast over on my Instagram, @JamieRiene  and I think it's gonna be something that I might try going forward.  It was actually kind of fun, it was a way for me to step outside of my comfort zone, which as you will hear in this episode, my new motto is basically just to run towards the fear because that is where my edges are.

And I am all about growth in this season, and this was an interesting conversation, my friend Jen Silbert, was able to hop on, and we really just had a conversation about the various ways that we have made money, and people are making money online, and kind of what is out there.

Not only that but really what it takes to make money whenever you leave corporate and put yourself out there because it's not necessarily what you think there's a whole lot of mental ninja shit that you're gonna have to overcome. And so this is just a real honest conversation about some of those things.

To learn more about Jen you can go to her website or on Instagram @JenSilbertCoaching.  Please take a screenshot of this episode and tag us over on Instagram and help spread the word. 

Resources:  Want to know 7 things you can do today to make leaving corporate easier?  Grab it here!

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Jamie Stephens:

I just want to let people know that I think that is totally backwards. Because you can learn all of the skills and you can do all of the things. But if you really want to make it a business and not just a hobby, where you're tinkering and learning, which is totally fine, because we all need that creative outlet. But if you really want to make it into a business, you have to get that mindset, right, you have to start seeing the possibility and I just want people to know that they can start there. Hey there, and welcome back to breaking up with corporate. I'm Jamie, Renee, your host and truth telling gal pal here to have the real conversations with badass women doing their thing will talk candidly about the hard lessons impact business failure mindset, corporate Bs, and all the things. I'm excited to highlight and learn from these amazing women that have stepped into their power and are proving what's possible. Let's do this. Hey, guys, thank you for checking out another episode of Breaking up with corporate this week, I did something a little bit different. I actually did a live podcast which I guess like people call live streams, I don't know, I did a live podcast over on my Instagram, which is at Jamie Renee J M i e r i e n e. And I think it's gonna be something that I might try going forward, it was actually kind of fun, it was a way for me to step outside of my comfort zone. Previously, before this, I have gone live maybe a handful of times. And it's all just been for a couple of minutes. So as you will hear in this episode, My new motto is basically just to run towards the fear because that is where my edges are. And I am all about growth in this season. And this was an interesting conversation, my friend Jen Silbert, was able to hop on, and we really just had a conversation about the various ways that we have made money, and people are making money online, and kind of what is out there. And not only that, but really what it takes to make money whenever you leave corporate and put yourself out there because it's not necessarily what you think there's a whole lot of mental ninja shit that you're gonna have to overcome. And so this is just a real honest conversation about some of those things. And I want to preface this with if you stay till the very end you will hear but if not, I want to make you aware that for a limited time, I am offering free clarity sessions I have, I have two spots, if you want to DM me over on Instagram. And let me know if after hearing this episode, if you've got some ideas, if you've got some wheels turning, if you just want to hop on a call, what I am doing is I am developing a skill around clarity session, which is really just an opportunity to get on a call with somebody who's a little bit further down the road from you who has tried lots of things, and really just have a sounding board to be able to bounce some ideas off of. So if you want to do that and gain some clarity, I can speak to the pros and cons of each individual thing most likely that you're talking about. I've tried all sorts of things. So I want to offer this, I want to perfect this and kind of change it, turn it into a skill. And as you hear me speaking, this is what it means to package your knowledge. So all of the things that I have learned by trying all of these various businesses, this is me packaging my knowledge. So I want to model that for you. I want to offer that for you. If you want to get on a call, I would love to chat with you. So that being said, let's get to it. I wanted to talk to you guys about like, whenever I first started looking for something outside of my job, so I'm sick of corporate and like the first thing I started to do was like some research on what is it that people are doing to make money? I was just letting everybody know that kind of the point of this. You know, I'm really with my podcast I'm putting out there like women who are kind of sick of the corporate game, and they're just now starting to look and figure out like what what are my options out there? I'm tired of this. I know that I'm ready for something more, but like what are the options? So I wanted to do. I wanted to do kind of an overview of kind of the buckets that I put these in and I know there's more I mean, like I know for a fact that there's more but I think you can kind of loop them into these certain buckets. But before I get into that, I wanted to tell you kind of a little bit about my background. So I have been interested in Finding something outside of corporate for a long time and always interested in entrepreneurship. I have had businesses with a jewelry business with my sister, we've screen printed T shirts, we've done director garment. We've done printables. Within Etsy shop, we I mean, like, we've done lots of things. And the thing that nobody really tells you about, like, whenever you go out there and you start to look for these things, you're like, oh, yeah, I can do that. Like, here's these examples of things that I can do. And all that's good and fine. But it's really like the mindset behind what you're doing in order for you to have the success. So the reason I wanted to bring this up, is I want to give you guys an idea, a big picture of what is out there, but then kind of let you know where to start. So, Jen, um, I've got some buckets here, and we can kind of bounce off and whatever you think I've got, the way that people are making money that I see in the spaces where I'm out. It's really in kind of three different buckets. And it's within marketing. And I don't even know if that's like their correct term or whatever. But basically, that's like, ads, affiliates, sponsors. That's if you have like primary content on some platform, whether it is, you know, a YouTube channel or a blog or podcast. You know, that's a slow build. Because you have to have a lot of followers. You had a podcast, right, Jim? Yeah, I did. I did. It is it's a slow slog. Yeah. Did you ever get to the point to where you were large enough to actually get sponsors? Because I think it's like around 15,000 downloads or something like that per episode? Not yet mind when I put mine on hold for a while, because like, most of us who leave a familiar environment that maybe you've invested a lot of years in, you're going to pivot. Yeah, frequently, and going to be tempting to jump in and do all the things like the blog, the podcast, the YouTube channel, the Instagram chat, blah, blah, blah. So yeah, I'm still pivoting. Really, after five years, I'm still pivoting. Yeah, no, I mean, it's a it's a slow build. And it's really just kind of finding that path of what just continuing to follow kind of what lights you up and what makes sense for your you know, your business, your vision that you have for your life. And the other two Beckett's I have our products, which is like physical products, digital products, and then there's like that drop ship kind of hybrid where you own the inventory ish. But you know, so there's like those options. And then the one that I'm most familiar with, and the one that most speaks to me, because out of all of this, packaging, your knowledge is the area where you can get like the greatest return, because you're no longer trading time for dollars. I mean, I know that you're, you're really not with those others, but like, it's such a slow build to get to that, like, Yeah, years from now, whenever that's actually funding itself, that'll be great. But for now, you know, I'm really leaning in towards and finding those examples of women who have really just started packaging their knowledge in the form of courses and programs, and mentorships, and books and ebooks and like, bundling services and all of that. So you have some experience with that. I mean, I know you're further along the path of me. So do you want to speak to any of that, like kind of how you got started there, like packaging your knowledge.

Jen Silbert:

I'm sure and you covered almost everything that I would and I love how you organize this because you're right, it comes down to the products or the services basically. And then it's a variety of ways that you can deliver those. And it's so great that we could just hook up like our minds, we're working on the same subject about how we can help women understand the options out there for for me, it was creating passive income because I'm all about creating passive income, and that is going to be harnessing your knowledge. But if I could just take it a step back just to share with you the zone that I work in with women who want to make this pivot and want to pursue a new path but don't really know where to start is. I help women understand better who they are, what they want and what lights them up because what I did is I just jumped out there. I went from in the corporate world to being the stay at home mom, and after years of that you're even at more of a handicap because a lot of the knowledge you did have is maybe not relevant anymore. And then to go from there to network marketing, of which that was going to be one of the options I was going to hear, because I yeah, I forgot to mention that. But that's really that's products, right. And I find that if you're the kind of person that love First off it, it's not just for extroverts, but obviously, it's all about relationships. Yeah, so I would say, if you are a very hardcore introvert, that that might be a stretch. So it can be tempting, because there's a lot of lore in network marketing. And it's a model that's been around for a long time, and I have a team myself, I built up a great network marketing team. And I still get passive income, even though I'm not actively involved. So there's an initial investment, for sure. But I think that's a really great option, especially for women who are drawn to causes, because a lot of women, they're drawn to network marketing companies, for different reasons, it could be the product could be that it's all natural, and they're very conscious of living a healthy, clean life. And so that appeals to them. But more often than not, a lot of them are drawn in by the philanthropy of the company involved. So the product is almost an oh, by the way, but you are so bought into and passionate about the cause, that you can sell the product. So I again, I'm gonna bring that back to we have to really know what lights us up and what, what we stand in. And so there needs to be some space where we do a lot of that introspective self discovery work. Yeah. Right, because there is that temptation to jump out. But that aside, you're right, a lot of the possibilities in harnessing our knowledge are just off the charts. It's unlimited. And that's really the new era we're moving into is the information age where all the Guru's are telling us how we can. So I've done the Tony Robbins work, I've done all of the the knowledge broker, but a couple of the platforms that I'm using now that I might throw out and you mentioned, you mentioned Etsy, so I'm in the life coach business in the coaching, I never would have imagined that Etsy would be a marketplace to go to because I used to think it was just products. Yeah, it's great for crafty women. But um, the digital space is really expansive on Etsy now, too. So are you doing like digital?

Jamie Stephens:

Like tracker sheets? And that like? No, actually, I think I did check out your shop, you are doing the digital, like, here's your accountability, Tracker, mood tracker, like different things. And also, I guess that that's really clever, because it also opens up like, Yeah, I like this. But oh, I wonder if she has videos or I wonder if she has more information, oh, I really need to use this and then they seek you out. So that's a really, I like that.

Jen Silbert:

One, the great thing about SEO I didn't know about is that they drive the traffic to the site. So you pay a certain percentage off of each of the products you sell, but you can sell digital products for as low as you know, $1. And you can either sell 100 products, maybe it's a tracker or a daily journal sheet or some other. It could be personal cleaning, cleaning lists. I mean, you could harness from even your personal expertise and convert into a checklist or a journal or a planner. Those sell really well on Etsy. Yeah, and that's a really good I mean, that's a good segue too, because I really well now that I said that I totally just blanked on what I was gonna say, but um

Jamie Stephens:

we're talking about Etsy planners come back around, so no worries. Um, but yeah, oh, I was gonna say, for it to be a digital product because that is truly passive income. I mean, it's just like you do the work once and you upload it. Now, in my experience with my Etsy shop, there was a lot of you have to drive traffic to there. But like since you have it in your Instagram bio, I mean, then you're active there. Like that's just a way for people to easily like find you and, you know, start to dabble in what you have to offer because what I love about all of these is that you can really combine so many and you can be like, okay, yes, I so for me, I have a podcast. One of the things I'm looking into is like podcast merchandise, like I say quote unquote, merchandise. I don't know how many women really Want to walk around with like breaking up with corporate like on their chest. But I've got some other things like in mind that I want to do that I think will very cleverly link to an Etsy shop or on my website to where it's like, Hey, here's these products. And then also, like, here's this other thing in here, you know, it's just like, so there's various ways for people to support you, whether it's, you know, through digital products, or through your programs and that sort of thing. So I love the overlap, because it lets people just kind of dip their toe in, if that's what they want to do. So I love that. Right? Whenever my sister and I had an Etsy shop, it was, it was really kind of fun. It was like little snarky products, which I'm a smartass. So you couldn't tell. Um, but yeah, so we had all these little snarky products and T shirts and stuff that we were doing, where we uploaded the designs. And so then they would go through like Printful, or mented, there's a couple of different I don't remember exactly the ones, but where you upload that design, and then they'll put it on these coffee mugs, they'll put it on these T shirts, they'll put it out, you know, so you just size it and do it once. I mean, and for 20 cents, which is what they charge you for like a listing a month or something. Or maybe it's every three months. It's ridiculously cheap. But I mean, like that's totally passive, because I would just sell coffee mugs like through there before I shut the store down just because I was like, Oh, I didn't realize I still had that open because it was just so passive.

Jen Silbert:

Exactly. And you're still bringing in money. I mean, I, I haven't tended to my shop, I have a WooCommerce shop on my old website, which is raw, naked living. And I sold my digital products there. And I thought about going merch, which by the way, I wouldn't rule out that women might not like to, you know, connect with the breaking up with corporate? I wouldn't rule that out. Yeah, and and know that standalone product may be just what they want. And I think what you're talking about is maybe the print on demand option. Yes, yes. Yes. And and really this knowledge alone, just having this brief little conversation, I think is so valuable, because the amount of time that I've spent in exploring options that would be viable, and not just, like, suck me dry, time wise, money wise to explore is valuable right there. But the the print on demand is a nice option. And you have to find the best servicer for you. And there are my cons related to that. But yeah, you don't have inventory. And listen, I feel like when you done corporate for a while, and you've been in kind of that boxed in structured environment, I feel like there are many of us, especially in midlife that have these creative, this creative, you know, gift inside of us that maybe looking for room to expand. And I think things like we're talking about are great for you to tap into your creative side and monetize that.

Jamie Stephens:

And that's all stuff that you can do. While you're still in corporate. I mean it, you can set up an Etsy shop in a weekend, and you can start your social media. Now you can just start you know, I mean, that's things that I personally didn't have in place. I'm not. I'm snarky, and I'm not so sure. So I mean, but like it, I mean, I didn't have a Facebook until I joined my first program, like coaching program to where it was like, oh, like, I guess I want to interact with these people, but before them, like a decade, and I never had a Facebook and it was, you know, I'll post on Instagram once a year, but it's really just to keep up with people. So it wasn't like those are all things that could have been going on this whole time. You know, like building up. And all of that to say, as you start to, like dip your toe into all of these things as you start to look at the possibilities. Just know I mean, like I don't know where exactly your mindset was whenever you started. Whenever you left corporate whenever you started your own started doing your own stuff, but for me, like that has been the biggest barrier, I will say, and it's not a barrier because I started dabbling in mindset stuff a long time ago. I mean, like several years ago, but it really it didn't. It wasn't the primary thing like it was secondary to all of the business stuff in it. I just want to let people know that I think that is totally backwards. Because you can learn all of the skills and you can do all of the things. But if you really want to make it a business, and not just a hobby, where you're tinkering and learning, which is totally fine, because we all need that creative outlet. But if you really want to make it into a business, you have to get that mindset, right, you have to start seeing the possibility. And I just want people to know that they can start there, you know, I mean, it's like, those are all things that you can start working on as far as well. And I thought, at the end of this month, I have a five day challenge, a mindset challenge coming up. So I'll go into more of that. But that's just kind of where I wanted to kind of put that idea into people's heads that yes, there are so many options out there. And there's so many people doing it, and making money making money passive making, you know, and the various options,

Jen Silbert:

right, and I'll jump in and just amplify, thinking about the the importance of starting something while you still are gainfully employed because unless you have a severance package, unless you have you know, and you know, pot of money that will sustain you for a while get started. First of all, I'm going to say it can it can take you months and months and months to actually start monetizing even at a small level unless you, um, you get on maybe the lecture circuit, or you become a consultant or you don't take your knowledge, and now you can go out and work for yourself that way. But if you're going to be doing work online, we just want to bust that myth that it's a get rich, quick. Yeah, right. And that you can just quit your job and get started. Because I did, I did kind of do that. And it was yours, really, although PKI. And here is connecting with the right communities, and the right part is so important, because you're going to need to invest in yourself, it's going to be it's going to take time, it's going to take money. And if you're counting your pennies, and go on Yeah, I don't really know about the outcome. So I'm not sure if I'm ready for this, it's going to prolong the you're not being able to move forward. Yeah. And, you know, you're just gonna stay there. And there's a place for being mindful about your choices. But another thing I want to throw in here, just because that's, you know, my jam to mindset, I'm totally with you that mindset Challenge is a great place to start. I go even deeper than that, where I look at all the emotional crap that you've just stuffed under the surface all these years that is going to come up when it's part of mindset, okay? It's also these these belief systems that you've tolerated, you've been able to overcome in your job when you go off on your own, and you start doubting yourself. And you see, you start a social comparing and going, but wait a minute, they did this this fast, and how come I can't get it, you got a lot of emotional crap that you need to work out. And, and it's, it's important to make space for this kind of work to and not expect you're just gonna jolt out of the gate and say, Alright, I'm ready to make some money.

Jamie Stephens:

Yeah. And honestly, even when you think you're at that point, you're probably not. I mean, that's what I was, I thought I was like, mindset golden and I have learned so much over the last six months that it's just like, I am just a whole different person. And it I mean, this, like, I'm not even nervous anymore. Like I was a little bit nervous, like a few minutes before I came on. But like this is totally outside of my comfort zone. And I have just decided that, for me to be successful for anybody to be successful. You have to get so comfortable being uncomfortable. And you have to have courage. And you have to have the courage to stand in these inbetween spaces where the work that you've put forth, it doesn't look like it's doing anything and you just have to hold strong that you are going on the right path. And that is a whole lot of mental like Ninja. Like. Yeah, I mean, so that's just been, I kind of liken it to you know, the game Candyland that you played like with your kids and stuff. Like that first little bridge. Like if you landed on like the third or fourth spot you could skip like these little like a whole big section. And like if your journey is this Candyland game, like birth to death or, you know, corporate exiting corporate to like you're done whatever. Like the mindset piece. If you do that first, it'll let you skip this whole other section because you can learn All day long, I'm assuming if you're a woman and corporate, like you're, you've got knowledge that you can like figure things out tech wise, you've got that kind of foundation. So like, it's really, you can learn that stuff a lot quicker, but you can implement it, if you actually get the mindset piece first, because what I was doing was learning a shit ton, but not implementing anything because of the fear that was holding me back. Like, I've got a whole bunch of knowledge on here on a multitude of platforms, because that was my safety zone. That's how I kept from being visible and showing up which was all fear based and all stuff that you just have to overcome. So.

Jen Silbert:

And really, I think that in this space and time that we're living in, one of the best gift that we can share with other women is, is helping them to find out who they are, and accept themselves for where they are, and understand that they have magic. Each of us has an element of magic down inside that's maybe been suppressed. All these years where we have, we've showed up. We've been on time, we've been awesome at our job, but we've lived within a hierarchy that maybe wasn't even true to who we were. And we're not even going to know what that freedom is gonna look like until we leave corporate and realize that now we have the freedom to pursue what we want, it is going to challenge us to figure out who we are. And that, that, and that's what you're doing really is a beautiful gift for women, I'm assuming that many of the women you work with are kind of midlife. Because

Jamie Stephens:

you're so I mean, in my mind, I mean, this is obviously still developing, but it's women who are a few years younger, like where I was, you know, probably 30 ish is. In my mind, that's who I'm talking to. Now, all of the crazy dudes that join my Instagram page. I'm just like, you're not my target audience

Jen Silbert:

go away. No, I don't even know who these people are. But I'm getting a lot of guys lately.

Jamie Stephens:

I know. Those are bots. And I was like, Oh, that makes more sense.

Jen Silbert:

Right? The general we're in Iraq or something like that. That's the worst and loves children and dogs.

Jamie Stephens:

Yeah, exactly. So I'm Jen, do you want to tell people where they can find you? And then I will wrap up. And I've got a few things to say as well.

Jen Silbert:

Thank you. Yes. I'm Jen Silber, I am a life coach. And I specifically work with women in midlife and beyond. And for me that's come mid 30s and beyond. And I help women explore new possibilities in life and to shed and more unlearn things that they have learned all these years that have impacted who they are and their possibilities and embolden them to move into the future, to give women the confidence that they need to know that there's more out there than they can even imagine. So I want to help you dream and believe in yourself again, I website, Jen silver.com. Oh, and on Instagram, I met Jen silver coaching.

Jamie Stephens:

And I as well have, like I said, I've got a five day challenge coming up at the end of the month, all about this kind of stuff mindset, I believe. And this will be interesting. Um, next week, I'm gonna, at the same time, go live again. And I want to talk about how religious trauma has held me back and my business journey. So I think that will be juicy if anybody wants to join that because that that's a real thing that I really just pushed aside for a long time because I it was trauma. So interesting stuff. So I also want to offer I've got two spots for free clarity sessions, if anybody wants to hop on a call, and just chit chat about any of the businesses that I mentioned any of the things that interest you, whether that's like an Etsy shop, you want to get on the call and brainstorm. I'd be happy to do that. And I've got two spots. So just send me a DM here on Instagram and that is for women who are interested in entrepreneurship. So that is it. Thank you so much, Jen. This was fun. I'll have to do it again. You're doing great

Jen Silbert:

you do use you sound like Natural, Jamie, I've seen you.

Jamie Stephens:

I think doing all the podcasting has helped because I can, like this is just another. I mean, that's the point, right? It's just another podcast for me, which I've really become comfortable with. So, you know, just doing those things and we get better by doing it. We don't start out that way. But like, we're doing the things. I love it. Yep. Congratulations. Thank you so much. Part of it. Yes, it worked out. Thank you. All right. Buh Bye, guys. Hey, I just want to say thank you to Jen Silber, again, you can find her at Jen silbert.com Or at Gen Silbert coaching on Instagram, I will link these in the show notes. But a few of the takeaways I want to get into is number one, it's less about the thing you decide and more about getting the mindset piece right, you can create the most incredible thing. But if you can't put the thing that you've poured your heart and soul into, because you're paralyzed with doubt and paralyzed with fear, like obviously, that's going to inhibit your success, make sure that you take the mindset piece into account. Number two, the three buckets of making money that we discussed today are marketing, packaging, your knowledge and products. And obviously, there is a multitude of opportunities within each of these. They all have their unique challenges and various ways to make money. And the good thing is that you can really balance some of the pros and cons by stacking some of these offers and really allowing people different opportunities and price points to interact with you. Number three, when you're breaking up with corporate learn to tap into your creative side and start to explore that introspective self discovery work. And really just try to find out what lights you up. And these are things that you can do now. So give yourself plenty of runway and just realize that this is not a get rich quick scheme, which goes along with number four, you are going to have to invest in yourself and time in money and in a mindful way to really move the needle forward. Number five in order to be successful, you have to get so comfortable with being uncomfortable. You have to have the courage to stand in those in between spaces. And number six, we all have magic deep inside make it a priority to find out what that means for you. Thank you guys so much. You can still look forward to another regularly liberabit regularly scheduled episode that will drop on Monday. This is just a bonus that was over on my Instagram Live and so we are going to test this out going forward. Let me know come see me on Instagram and let me know if you'd like to tag me tag Jen all the good things share with a friend. Thanks guys.