Perfection Not Required: Growing an Online Business from the Inside Out

Ep.20 Pivot Into Your Purpose with Melissa Hoffmann

April 17, 2022 Melissa Hoffmann Season 1 Episode 19
Perfection Not Required: Growing an Online Business from the Inside Out
Ep.20 Pivot Into Your Purpose with Melissa Hoffmann
Show Notes Transcript

Are you letting other people's opinions, fears and projections keep you in a job you hate because it's "safe"?  What happens when you make that leap because you KNOW you're made for more?  How do you know when it's time to pivot?  Listen in on this conversation with Life & Clarity Coach, Melissa Hoffmann as we discuss all this and much more on this week's episode of Breaking Up with Corporate!

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Jamie Stephens:

But okay, I have gotten Melissa Hoffman here. And on this episode of Breaking up with corporate Hello, Melissa. Hi, Jamie. Hey, I just want to have you introduce yourself and tell us what you are up to these days.

Melissa Hoffmann:

Okay, great. Well, I'm a life coach for women who know they're meant for more. And right now, that's what I'm doing. I'm coaching. And I'm also a mama raising my four year old son and I live in the Sacramento area of California.

Jamie Stephens:

That's awesome. So what were you doing before you started doing life coaching.

Melissa Hoffmann:

So before I started doing life coaching, I was a hair and makeup artist. And I mostly did weddings, and also personal branding photoshoots for women entrepreneurs. And I had been doing that for about 12 years. And then before that, I was in the corporate world. So I was a pharmaceutical rep. I did that for seven years. And I absolutely hated it. And so that's why I made the transition to becoming a makeup artist.

Jamie Stephens:

Yes. So you've kind of had a couple of transitions since you've left corporate than I have. So if you can think back to that time, whenever you were a pharmaceutical rep. What was it that actually was like the catalyst to make you leave and just be like, okay, like, I'm done with this.

Melissa Hoffmann:

Yeah, there was so many things that were leading up to like the real catalyst. I had just been unhappy in that job for a long time. I didn't feel appreciated. I hated my boss, and I worked for two different companies. So first, I thought it was the company then I realized, no, it's the industry. I'm not supposed to be doing this. And I had terrible bosses that was very, it was a man's world. I think you posted about that today on answer. Oh, yes, definitely a man's world there was I was just steeped in the patriarchy. And I just hated being there. And I stuck with it for so long. Because I thought the perks are so good, the money is good. It was the golden handcuffs. And I couldn't assure Yeah, I couldn't imagine what else I could do. And so I stuck with it for the longest time. And I was just as the days would go by, I would get more and more miserable. I felt like I couldn't do the functions of my job, I was becoming depressed and anxious, I would get so stressed out anytime I had to deal with my boss. I was like, afraid of him. Because I was afraid of like him yelling at me and telling me like that I wasn't a good rep or all the things that I was doing wrong. And it started to manifest in my body. And I think that is when I knew I had to leave was I was in so much. I wouldn't say pain, but just like uncomfortableness, and I could feel it in my throat and my throat would get like closed up and painful when I would swallow. And I just knew like, this isn't right, I could barely get out of bed to do my job. And I just hated my life. And I knew I had to make a change. And then and my boss knew this, I had already tried to talk to him about how I wanted more work life balance, I was trying to stand up for myself. And he would twist my words around. And he started to he put me on a performance plan. And I could tell he was starting to get ready to hire me because I wasn't you know, sticking with the program, I wasn't kissing up, I wasn't being a good rep and doing all the things I was supposed to do. And so I knew that he was going to fire me. And I just couldn't deal with that. And so I knew I had to make a change. And that's when I started to get clear on what I wanted to do and create an exit strategy to get out of there.

Jamie Stephens:

Yeah. So tell me more about that, like manifesting in your, like chest and throat and stuff kind of not paying because I had a similar experience with just pulling into the parking lot at work. And it was just like, I'd feel fine when I left. And then I'd get to work and it was just like, Oh, God, I'm gonna be sick. And like for the longest time, I didn't know, like, I didn't put two and two together, you know? Yeah. So how were you able to put it together pretty quickly? Or did it just kind of repeat itself so often that you're like, Oh, this is the this is the common denominator here? Yeah,

Melissa Hoffmann:

it was a constant thing for a long time. And I didn't really understand it. And I think even at the time, like I just knew, I just thought I'm carrying all my stress in my throat. And I didn't really know why. And now when I look back, I know that it was because I was not speaking up for myself. And I was not like sharing my truth. I was not expressing myself and being who I was. I was trying to fit the mold of what a perfect pharmaceutical rep was. And that just didn't work for me so and I wasn't saying like I need to quit I need to get out of here. And so I really believe that's what it is. And then also, I'm a, I have a inhuman design, I have a defined throat. And so I believe that because I wasn't speaking, it was blocked. And so that was the way it was manifesting and my body was telling me, you need to speak up, you need to share your truth. You're not supposed to be doing this. And so I, as soon as I quit, it went away.

Jamie Stephens:

That's interesting. Yeah, I've been learning a lot about human design. And that makes so much sense with a defined throat chakra tab. Like how that would manifest. That's interesting. Yeah. So how did you go from pharmaceutical rep to makeup artists like what was? That seems like a drastic transition. What did that look

Melissa Hoffmann:

like? So I, I realized, like I needed to leave, I started thinking about, Okay, what do I want to do, and I couldn't imagine, like, what other corporate job I would be happy in. And so I got this, I call it a divine download to think back to when I was a child and what I enjoy doing, and I had a lot of interest, but one of the things that I loved was doing hair and makeup, and I was always playing with makeup playing dress up. I had like the Barbie head, I wouldn't play with her hair all the time. And later, I would give my friends makeovers. So I love makeover shows, I love doing people's makeup. And I loved playing with my own makeup. And I thought I was pretty good. Now I when I look back, I'm like, oh, wasn't that great, but I have to start somewhere. But it was like such a passion for me. And I just enjoy doing it so much. And so I thought, Oh, I wonder if I could make that into a career. And at the time, I didn't know anything about being a makeup artist. And I thought, Oh, well you work at a makeup counter. And that doesn't sound like you would make that very much money. And I don't want to work at a store. So I kind of put it aside and thought, oh, I don't know if this is something I wanted to. And then I had this aha moment, or a sign from the universe. And it was while I was at a corporate meeting. And we were in Vegas for a national sales meeting. And I was walking through this casino with some of my friends. And there was this fashion photoshoot that was in progress. And so I was I stopped and I started watching. And there was this beautiful model. And she looked so glamorous, and the photographer was taking photos. And then there was this makeup artist and she ran up. And she was like touching her up and I thought oh my god, like I could do that. Like it never occurred to me that yeah, all of the magazines that you see, there's like makeup artists that do that. And there's like a whole nother world for makeup artists. And so that late, it just like hit me like, Oh my God, I want to do that. And I remember saying to my friend because she had known that I was unhappy. I want to do that. And she's like, Yeah, I can see you doing that. And so it was just such a pivotal moment for me that I was like, done, this is what I want to do. I'm creating my plan, I'm going to figure it out. I don't know what I'm doing. But like, I'll figure it out. Because things are so bad here. I cannot stay like this is my only option. And so I just started researching everything I could find about being a makeup artist and talking to everybody I knew and seeing like telling them what I wanted to do. And then I found that I had friends that were like, Oh, I have a friend that's a makeup artist. Let me connect you. And so like, I had no idea. I was like what? And so I would reach out to that person. And I just found that the more I shared with people what I wanted to do, what I was up to, the more connections are help that I would find like, you know, they would point me in a direction. And that would just be like the next step for me or would just help me get further on my journey.

Jamie Stephens:

That's awesome. So how did you transition from that? Which was a while, right? Like, yeah, a decade or so?

Melissa Hoffmann:

Yeah. Well, I had been doing some suitable sales for about seven years.

Jamie Stephens:

No, I mean, like, your makeup artist. Oh, how long? Were you a makeup artist before you transitioned again into life coaching? Oh,

Melissa Hoffmann:

sorry. Yes. So I was a makeup artist for about 12 years. And yeah, and then I became now I'm a life coach and I don't do makeup anymore. I just actually closed my business this last summer, which was a very big step for me. But I as probably around like, seven ish, eight years. I just started to feel again, like, this wasn't what I wanted to do. And I was kind of feeling some of the same feelings I had felt before my corporate job, but of course, not to the same extreme. Like I wasn't miserable. I wasn't. I didn't hate my boss because I was my boss. Yeah, but although I'm sure there were days, there were days that I did not like myself but I'm starting to realize I kind of set myself in the same patterns, like the things that I didn't like about my corporate job I had kind of created for myself in my business. And like, one of the things was, I felt like I didn't have the freedom that I wanted. Because being a makeup artist, I, it wasn't like, you know, I was in a hair salon and I could be like, Okay, this is when I work. And then you come to me, the type of business that I had was, I came to them when they had a special occasion. And so I, you know, it depended on when their special occasions were, and a lot of times for weddings, they were on the weekend. And so my weekends were taken up with work, and which was kind of good, but then at the same time, like, you don't want to give up every single weekend. Yeah, and I got into this mindset of, I have to take everything that comes along every, you know, inquiry, every job because you don't know if there's going to be more down the way. So it was also kind of like in the scarcity mindset. And so I would end I ended up feeling a little burnt out, because I was working so much. And then the hours were crazy. Sometimes I'd have to be there super early, it was very long days. And then there was also the driving. And so as a pharmaceutical rep, I was driving all over to visit doctors and I had a big territory. And I did not like that part of the job. And so I just set the same thing up for myself as a makeup artist, I was in the Bay Area. And it's very large geographically. And it's very popular for weddings, there's a lot of great areas that people come to get married. And so I was driving two to four hours a day, sometimes for for a job. And I was getting paid very well. But just like the mental stress, having to sit in traffic being gone that long. And then also just like stamping all day long. It just really wore on me and I realized I can't do this for the rest of my life. And so I had to start to think about well, okay, what do I want to do instead. And I had been working with a lot of coaches, for their personal branding shoots, and I would hear them talk about the work they were doing their clients, their businesses, and I thought, Wow, that sounds really great. Like, I would be interested in that. They, you know, they're and they have complete freedom, they're in control of their businesses, they only work with the clients that they love, they're not having to drive to see anybody with don't have to get up early to talk to somebody. And you know, they're making like really great money. And so that like really intrigued me. And so I started to do more research about like, what's his coaching industry like, and like, what kind of coach could I be. And so that kind of started me on the journey of transitioning pivoting from my makeup business into being a coach. And that and that process took a while because there was lots of fears coming up, over you know, who was I to do this, I just created this business that I thought was my dream business. And now I'm leaving it like, I felt so guilty, and almost shameful, even though nobody was saying anything, but just myself. That was shaming myself and making myself feel guilty. And also, there was some fear of you know, I had built up this business, and I was feeling pretty stable in it. And now I'm going to do something totally different and have to start from the ground up. And that was really scary. So I probably it took me a couple years to actually feel like I could say, Okay, I want to be a coach and take a coaching certification. And then it took me a couple another couple of years to actually say, I'm a coach, this is what I want to do. So Wow. Yeah, it's it's been a process. And now I'm, like, feel so good. And it and it feels so aligned. And I'm just like, so happy where I am. That's

Jamie Stephens:

awesome. So is the lifestyle and everything that you've created now, something that you I mean, that that works with your life, that the freedom and everything that you were looking for, oh, yeah,

Melissa Hoffmann:

it's so much better. And especially now because I have a side. And I get to, you know, decide, like when I'm going to work with clients. And you know, I'm able to take him to school in the morning and pick him up. And then if he gets sick, especially now with like, everything that's going on, like his school had to close for a week and everything and so it's just, it's nice, because like, I have that freedom to be like, Okay, let me move all my calls to you know, a different week, a different days. And like, you know, take care of my son or be at home or I can call in sick. You know, like, if I can change my schedule. When I was a makeup artist, there was no being no calling in sick, because there was nobody to replace me. And I couldn't say, Oh, can you have your wedding on a different day? Because I'm not sick? I'm feeling sick today. Yeah, just show up.

Jamie Stephens:

I never thought about that. But you are so right. Just like wow, that's a lot of pressure to to where it's like you can't even feel like here you've created this business that's supposed to be like the answer to everything and then you just feel trapped by it. Yeah, because there's no backup. Yeah, yeah. That's heavy. Yeah,

Melissa Hoffmann:

yeah, it was it was and not that, you know, it was a great business and I loved what I did. And it was so good for me. For a long time, and then you know, things change in my life change. And so it just wasn't what I wanted anymore.

Jamie Stephens:

Yeah. So how did you finally get over the fear to call yourself a coach? And what did you do to get that first client?

Melissa Hoffmann:

Yeah, um, I mean, it was definitely a long process of just putting myself out there working on my mindset working on my confidence. Part of it was COVID. I had to shut down my makeup business, I had no choice. Yeah. And, and so and then it was also just the desire for what I wanted. And so I got really clear on what I wanted my life to look like. And it was almost like, okay, like, this is what I want, like, there is no going back. I can't, I can't not do this. And so I'm going to have to get uncomfortable, put myself out there. And, you know, tell people that I'm a coach, and you know, figure out how I'm going to help people. And so it just started, I started feeling more confident by like, actually taking the steps and telling people and it was like the same thing when I was a makeup artists like, you just have to put yourself out there and tell people and the more and more you say it, and the more you share with people, the more you show up on social media, the easier it gets.

Jamie Stephens:

That's awesome. Awesome. So tell me, we are actually in the same podcasting group together. And so I know you have a podcast, I'll be on there. Whenever. I mean, yes, coming up. Um, so tell me about your podcast.

Melissa Hoffmann:

Yeah. So I had been wanting to do a podcast for a while. But I didn't know what the topic would be. And I found this podcasting course that you and I are both a part of. And as I was going through this course, it kind of like hit me, like, I need to share with women, how they can leave their jobs, or leave, you know, even a business that doesn't work for them anymore, or that it makes them miserable, and find work that is their purpose, and that they feel fully aligned with and just love what they do. So they can have lives that they love. And this has been like such a big part of my journey. And I had so many entrepreneurial friends that had had similar journeys, like maybe different stories, but had gone from something that, you know, they thought was good, and just realize it wasn't making them happy. And finding work that did make them happy. So I just wanted to share those stories and talk about my own journey and hopefully, you know, inspire other women that are in jobs that they hate, or businesses that they don't love that and letting them know that it's okay to change, it's okay to pivot as many times as you want. And that there is something else out there for you. And if you're brave enough to take that first step, like you can have it like you, there's no reason why you should be in a job in a business in work that doesn't fulfill you, like I want. I want to share with women that this is the life that they can have.

Jamie Stephens:

Yeah, that is great. You know, I never really thought about there being a, I don't want to call it a stigma, but like in people's own personal mind of going from, from a job to something you create for yourself, and then giving that time but then realizing later, like, I this is not what I like, this is not what I want anymore. You know, I do imagine there's a lot of like, guilt and shame around, you know, kind of, like, Yeah, I did what I wanted, and oh, turns out that that's not what I wanted long term. So that's, I think that's an important point. So I like that.

Melissa Hoffmann:

Yeah. And, yeah, and, you know, like, every time I've like pivoted, like, you know, not only has there been like that internal dialogue of like, what am I doing? Am I crazy? Like, sometimes there has been, you know, people in my life that were like, What are you doing? Why are you doing that, like, you have this great job, or, you know, you have a great business and you work so hard, like, why would you give that up? And so because, and I think that's people being afraid to you know, really go for what they want in their own life. And so it's just kind of, they're kind of projecting on you. And, yeah, trying to, you know, in their mind, they're trying to keep you safe, but really, if you're just trying to stay safe. You know, I mean, maybe that's okay for some people, but for a lot of women that I know including myself, like, safe is not okay, like just being safe and comfortable. Like I want to have like a great life and a great business where I feel like I'm making a big impact.

Jamie Stephens:

Yeah, no, I do think that that knowing the people are gonna say things and people do talk and that, you know, and I think that it's, it's worth highlighting what you just said it's like, it's not like intentional, you know, they're just trying to keep you safe and but by but that's all ego, right? And so By keeping us safe, you're keeping us small. And all that comes with it. So, yeah, glad you brought that up.

Melissa Hoffmann:

Yeah. And a lot of times, it's not even a value. It's about that, Oh, yeah.

Jamie Stephens:

Most likely, it's about them, it's totally about them. But it's, you know, if you're not in a place to where you kind of understand that, if you haven't developed that thick skin, and that knowing within like yourself of No, this is what I'm doing. And this, like, I have good reason why and this, you know, we're figuring it out, you know, I think that that can be like a real deterrent to people. And I also think that that I don't know how you feel about this. But I also think that's why I tend to kind of keep things kind of close to the chest for a while until I've kind of solidified that stuff in my mind, because it's just so easy to get swayed by other people's opinions, if you're not like solid in yourself, but I think just that remembering that they're all coming from a good place. It's not like they want to see you in your corporate job miserable. You know, they don't, they don't get it, you know,

Melissa Hoffmann:

yeah, they don't get it. Yeah. And I like that you said, being solid in yourself before you tell other people that might not be as supportive. And that's a huge piece of it is having building up that self trust, because you have to trust yourself that you're gonna figure it out that this is the right step for you that, you know, you're going to be so much happier. Once you you know, get to your goal, whatever that is. And so when you have that self trust, it's so much easier to block out everyone else's opinions and what

Jamie Stephens:

they think. Yeah, so how did you develop that? Like, kind of in between being a makeup artist? And then finally going all in on your coaching? Like, what? What did you have to do to develop that self trust for yourself in order to really put yourself out there, which is uncomfortable and scary?

Melissa Hoffmann:

Totally. Yeah, I think part of it was focused on like, what I wanted to create, and why I wanted to do it, I always like call it like, my why my North Star, like having that be like a big part of the motivation, why I do things. And just like staying focused on that. And also looking back in my life when I've made decisions, and it turned out to be like, the right decision. So I had all this evidence previously, that, you know, I had done things that were, at the time really scary. And it led me to the next step of like, where I wanted to be. And so that just made it easier for me to kind of like, look back on my journey to start to build that self trust, like, Okay, I've done this before. And I can do it again. And just reminded myself of, you know, like, all the things that I'm good at, and like, why, like, why I can make this work like, what, what what, what am I? What's my brilliance? Like? What am I good at? And, you know, what are my natural gifts that is going to help me be successful in this new career?

Jamie Stephens:

Yes, I love that. So for people that are not familiar with what a life coach does, can you tell us kind of what that looks like, for if somebody were to sign me? Let me start over. So can you tell us what kind of work you do with people as a life coach?

Melissa Hoffmann:

Yeah, so as right now my work is helping women get clear on their purpose and what they want to create in their life and then develop the confidence to go for it. And so and mostly that's creating a business, like they're leaving a career or a job, something they don't like, and stepping into something new. And that's what a life coach does is show you like, what the possibilities are helping you grow your confidence, your belief in yourself, shifting your mindset, and just really helping you along the way to create what you want. And also to show you like, not only like his, you know, you can have this like dream of like what you want, but also that you can dream bigger, and that whatever you want, you can create. So it's just it's pretty amazing. And you know, just also holding space for someone for like all their fears, what even like what their dreams are, and just like really holding them in that safe space of, you know, helping them get to where they want to be.

Jamie Stephens:

I love that. So what what does your days look like now? What do your days look like now? I mean, versus all weekends, and you're driving everywhere, and then all the things.

Melissa Hoffmann:

It's so much better? Yeah. Just off with my family, and I get to decide when I want to work. And so right now, my son just started going to preschool full time, which has been really great for me, because I feel like I just have such a spatial schedule. And so my days I have a couple different days that I scheduled client calls for. I have a couple different days that I just do like, you know I call them SEO days, like whatever admin stuff needs to be done creating content, posting on social media and also working on my podcast. And I also, you know, take a walk every day, I go to the gym, sometimes not as much as I should, but and I just Yeah, and I call it like a, like a flowy. Like, it's like a flowy schedule. So I have flowy structure, that was what I was looking for. So you know, I have like, some structure and I have stuff that I want to accomplish, but I also like, kind of go with the flow and, you know, get to check in like, with how I'm feeling that day and what I want to work on. So it's, yeah, it's pretty cool. So

Jamie Stephens:

total change from showing up sick. Yeah, because somebody's makeup on their wedding day.

Melissa Hoffmann:

Yes, such a change. Yeah. And, you know, sometimes I like, get ready. And sometimes I'm like, in my sweats and just you know, being cozy and I get to I don't have to go anywhere. Unless I want to so yeah, it's pretty great.

Jamie Stephens:

Yeah, no, that's funny. Okay, I have a and this may or may not make it to the podcast, but I have a question for you. So, below your, your bottoms. Do you have? Are you in comfy pants? Okay. I've got my like, fuzzies on.

Melissa Hoffmann:

I have I have a buddy under my

Jamie Stephens:

under my, my little buddy. Yes, you're free range bunny, that free range bunny? Is it? This is like totally off topic. But is it like litter box trained or something?

Melissa Hoffmann:

Yeah, she's litterbox praying. Yeah. And yeah, she goes just around the house. And I mean, you have to bunny proof things because she likes cords and other things. So she has done a little bit of destruction to the house. But yeah,

Jamie Stephens:

that's hilarious. So as far as kind of making, I'm guessing, like you said during COVID, like your makeup business kind of plummeted, because obviously people weren't doing anything. Yeah. We weren't supposed to leave the house. Really? Yeah. What was that transition? Like, financially? I mean, were you prepared to just stop or like, how did you manage that?

Melissa Hoffmann:

Yeah, I was not prepared at all, like, I had no idea anything like that could ever happen. And I had, I didn't have like a full calendar yet. Because some people book their stuff way in advance. Some people are kind of last minute, but I had quite a few things that were on my calendar. And that, you know, I was counting on for my income for each month. And I pretty much had to, like everything got canceled pretty much. So I lost all the work. Not all of it, but most of it that I had scheduled. And there was a few events, a few people that were like, we're getting married. So I did have some events, like later in the year that I did end up doing and but I even felt like, should I be doing this? I don't know, we're still they're still trying to figure out what's going on here. So it was very uncomfortable for me. Um, luckily, I had unemployment. And this was like, the first time that you know, independent contractors and business owners, small business owners would get unemployment. And so I'm very Yeah, I'm very grateful for that. And that is what helped me keep me afloat. And also my husband, he was able to keep his job because they just went to working remotely. And it wasn't a big deal for him. Because he worked for a tech company. And so that was okay. So, like, I was okay. But I really felt for other independent contractors and, you know, service providers and people that had to work with, you know, people in person, because, you know, what are you going to do and, and the unemployment like, it definitely wasn't what I made, it was a lot less, but it was still at least it was something to help kind of carry me. And there were ways I could have like, made my business work online. But they just weren't things that I really wanted to do. And so I realized, like, Okay, I think like, I've completed this chapter in my business, and I'm ready to move on. And this is the perfect time to, to make that change.

Jamie Stephens:

Yeah. So since you already had your coaching certificate, how long did it take you to kind of decide like, okay, like, now's the time, because this other thing is done. Like, yeah, what was that with? Or is that like, a few weeks or a few months? Or kind of what was that period of time to where you decided, Okay, I've, it's time.

Melissa Hoffmann:

Yeah, you know, I'm not really sure. It might have been a couple months because, you know, in the very beginning, we, they were thinking like, okay, it's just going to be two weeks that you're going to have to stay home and it just kept getting longer and longer. And then I was just like, I don't know if I'm gonna get to work the rest of the year. So I have to do something different. And it also was I mean, almost kind of like a sign like, Hey, you wanted to do something different, you wanted to be a coach, this is the time to work on your business. Because, you know, before I would feel like, Oh, I just don't have the time, I'm so busy with my makeup business, and I have to constantly like, you know, promote it to keep it going. And then, you know, so it was hard to figure out, like, how to balance like, building my coaching business and telling people, I'm also a coach. And, and also, and that was like, kind of excuses, like, if that's what I really wanted, and, you know, felt confident, and I would have done it. But COVID just made it a lot easier for me, because it kind of took away the excuses. Yeah, yeah, I had the time.

Jamie Stephens:

Yeah, there was so much uncertainty at that point where it was like, I remember going home from work. And I was like, oh, we'll be back in two weeks. And I'm like, you know, nine months later, it's like, never going back. I don't want it, you know?

Melissa Hoffmann:

Yeah, I think it really set in for a lot of people that I was not happy. And I don't want to go back. I've been like, so used to being at home. And it's been so great. I don't want to go back.

Jamie Stephens:

Yeah. So do you have a favorite story you can share from your coaching practice that likes just somebody that you've, like, coached and just really just took off? And I'm just kind of curious about kind of those experiences?

Melissa Hoffmann:

Yeah, um, I mean, I, I love all my clients and like, they all have, like, such great wins. So it's like, hard to say like one. But I think like, my favorite thing is just seeing a woman like grow her confidence and like, just really start to show up for herself and believe in herself that she can, you know, quit her job or, you know, make more money in her business or, you know, create something entirely new create a new program, and just seeing them grow that self belief is like, my favorite thing.

Jamie Stephens:

I love that. Okay, let me see. What are we doing on time? We're still good. Okay, one second here. I think I got all my questions. Is there anything that you want to talk about specifically that you want to bring up?

Melissa Hoffmann:

Yeah, I could share my freebie I have like a free class free masterclass, like on my website.

Jamie Stephens:

Okay. Yeah. Let's get to that. So, let me ask a few more like, Yeah, whatever, client questions. So I'm just trying to think because I think a lot of people like don't fully understand what it means to work with a coach. And so like, you have weekly calls, and you do you want me like zoom calls? Like that? Yeah, just a little bit, just so people understand, like, what does that even mean? Like, what does she What is she talking about? You know, yeah, yeah. So tell us a little bit about like, what that looks like, as far as whenever you're working with a client? Like, what is what does that even mean? You're working with a client?

Melissa Hoffmann:

Yeah, so what it means is that they get my attention, like, one on one, it's the two of us together. And so I do three calls a month, and we do 60 Minute Calls. And really, we just dive into whatever is present for them, like, whatever, like, their goals are whatever they want to work on, I kind of have like a structure because I'm helping women get clear on their purpose and what they want to do, and then, you know, growing their confidence, and, you know, creating this business and launching it, but I also like, want them to come come to the call and like lead with what, what they want, like what they feel like they need support in. So it's really like we have this goal that we're working towards. And I help them like with the vision and the creation of it, but also like all the inner stuff that comes up, because there's a lot of stuff that comes up. And so we might be like talking about childhood wounds or, you know, your fears and like working through them and shifting like your mindset and breaking up limiting beliefs. And then also we're talking about like strategy and like the specifics of, you know, how I'm going to how they want to work with people or what their business is going to look like, what their goals are and how they can create that and then we talk about like their exit strategy, like how they can you know, leave their job in a way that feels safe. So yeah, and we meet on zoom so we meet three times a month, and then I also do boxer support boxer is like the walkie talkie app. So if anything comes up for them in between calls, they don't have to wait for the next call because sometimes something might come up and you might forget and you need support right then and there. So they can also like boxer me and so We have our chat going on. So that way they feel completely supported. And I work with women for I used to be work with them for six months, but I would find that my clients would renew and 12 months is really the sweet spot that you need to get figure things out, get clear. And just like feel more and more confident about putting yourself out there and creating this business and then launching it. So my packages are now 12 months long, because that's how long Yeah, it is, you know, it's not a quick fix, it's not something you can do, like right away, like, Okay, I'm going to start a business and I'm gonna quit my job, boom, like, you need a lot of time, you need a lot of support. And even once you launch, you're gonna have all these ups and downs and you need someone to help you through that, to hold space for you. And, you know, keep you from beating yourself up or quitting, you know, deciding, oh, I'm gonna quit. This is never gonna work. Like, just someone that can hold you. So that way you can see like, it's gonna be okay, this is normal. And I can I can create this business I can create the life that I want.

Jamie Stephens:

Yeah, no, I think that's so true. Because like entrepreneurship is like, the biggest therapy session ever. I mean, of all the stuff that comes up. It's just like every limiting belief you've ever had every childhood wound ever. I mean, it's just it's all there front and center for you to kind of deal deal with. Yeah, resolve. So yeah. All right. Well, Melissa, besides the art, not besides podcast, but do you? Let me start over here? Gosh, I'm like, I'm tired. I'm done with this deck. Like, it's been icing here for like two days. And it's like, I haven't been outside. So I'm just like, getting all fancy. And. But, Melissa, go ahead and tell people where they can find you. And if you've got anything that ways to work with you, all of that sort of thing. I would love to be able to share that with everybody.

Melissa Hoffmann:

Yeah, absolutely. Thank you for asking. So I'm mostly on Instagram. So you can find me at Melissa M Hoffman and Hoffman has two ends. And so I show up on there a lot. And I share a lot of content, like feel free to message me there. I love to like, interact with my community. And I also like, share funny memes, and I do Oracle Card polls and stuff. So all kinds of fun stuff. And I also have a free workshop right now that is on my website. And so you can you can go to my website and learn more about me and see how you can work with me. And that's Melissa, Melissa Hoffman comm again, two ends. And then on my website, I have a free workshop that I actually just did live yesterday. But now you can just access the download. And it's for free. And it's my signature workshop. It's, it's called clarity, and you're calling and it's getting clear on your purpose. So you can discover the work that you're meant to do. And so I'm sharing my journey, I'm sharing the tips that I learned and like, kind of like my signature method for getting clear in what you want to do, and having the confidence to go for it. So that's on the website, you can download that for free. And also and then I work with women one on one. So if that's something that you know, you want help with, you want to dive deeper, you want somebody to be with you every step of the way, and guide you, then definitely reach out and we can get on a free clarity call and just make sure that it's a good fit. And that you know, and just kind of like helping you see what's possible for you.

Jamie Stephens:

That's awesome. And then your podcast is my podcast

Melissa Hoffmann:

is living into your purpose. So thank you like that

Jamie Stephens:

we're missing something

Melissa Hoffmann:

that is also on app on iTunes, and Spotify and it goes live. Every Tuesday, I'll have a new episode drop. And so some of it is just solo episodes me like sharing tips, sharing my journey. I'm doing trainings on how you can get clear how you can feel safe to leave your job. You know, all kinds of things about entrepreneur, entrepreneurship. And then also I have interviews with other women who have left their jobs and are now in businesses that they love. And yeah, I have an interview with Jamie coming up probably in March.

Jamie Stephens:

Awesome. Yeah, I imagine that people who like my podcasts will also like your podcast, there's a lot of overlap with kind of the direction we're going with stuff. So definitely, you know, it's always good to add more to your repertoire whenever you start, like finding things that you like. So thank you so much for your time, Melissa. I've really enjoyed talking to you. And I'm going to go ahead and quit recording